Job Description

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IPEX is one of the North American leading providers of advanced plastic piping systems. Our mission is to shape a better tomorrow by connecting people with water and energy.
We currently have an exciting opportunity as a Bilingual Marketing Coordinator on an 18-month contract, with the possibility of extension.
This role is based in our Oakville office, and reports to the Channel Marketing Manager.
In this role, you will be at the forefront of marketing initiatives that drive our Plumbing & Mechanical US segment's success. You will collaborate with a world-class team to implement marketing strategies that resonate with our key partners. This role offers a chance to significantly impact our marketing efforts and contribute to our ambitious growth plans.
Do not miss the opportunity to join a diverse group of people-centric professionals, thought leaders and rapid thinkers, entrepreneurs in spirit and status quo-fighters!
Key responsibilities

• Assist in the design, development, and detailed implementation of marketing campaigns and new product launches.
• Apply specific marketing strategies and media (e.g., print, digital, and social) to successfully position products and services in the market.
• Assist in implementing marketing strategies and programs with internal and external collaborators.
• Support the Channel Marketing Manager in the development and execution of all marketing and advertising strategies.
• Develop a strong collaborative relationship with sales, aligning sales and marketing goals with interpersonal objectives.
• Ensure a detailed understanding of end-customer needs within the served segments.
• Handle key achievements in the development and updating of marketing assets while closely controlling the marketing budget.
• Develop and maintain an advertising plan and media schedule, establishing relationships with trade publications for additional exposure.
• Build, proofread, and edit copy for various marketing channels, ensuring a consistent voice and brand message.
• Continuously evaluate and supervise campaign performance by analyzing meaningful data and crafting comprehensive reports.
• Work with the graphic design team to deliver content that adheres to brand guidelines.
• Coordinate with product managers to build or edit product literature and digital content.
• Maintain relationships with collaborators, customers, partners, and team members to ensure high-quality and timely execution of marketing programs.
• Apply our CRM system to ensure marketing campaigns target specific market segments and update the CRM database accordingly.
• Prepare content for deployment in our Learning Management System (LMS).
• Coordinate all aspects of tradeshow planning and execution, including booth design and on-site management, to ensure successful event participation and brand representation.

Education & Certificates

• Bachelor's degree or equivalent experience in marketing, advertising, communications, or a related field.
• 2 to 5 years' experience in B2B marketing and/or brand marketing.
• Project management experience is a proven asset.
• Ability to effectively balance multiple projects in a multifaceted environment.
• Able to deal with complexity and uncertainty.
• Proactive and diligent, viewing challenges as opportunities and translating them into actionable items.
• Proficient in English (verbal and written); French (verbal and written) is an asset.
• Strong MS Office skills (Word, Excel, and PowerPoint).
• Experience with CRM systems and Marketing Automation tools.
• Willingness to occasionally travel to trade shows in the US.

Requirements:

• Bachelor's degree or equivalent experience in marketing, advertising, communications, or a related field.
• 2 to 5 years' experience in B2B marketing and/or brand marketing.
• Project management experience is a proven asset.
• Ability to effectively balance multiple projects in a multifaceted environment.
• Able to deal with complexity and uncertainty.
• Proactive and diligent, viewing challenges as opportunities and translating them into actionable items.
• Proficient in English (verbal and written); French (verbal and written) is an asset.
• Strong MS Office skills (Word, Excel, and PowerPoint).
• Experience with CRM systems and Marketing Automation tools.
• Willingness to occasionally travel to trade shows in the US.

Benefits:
IPEX is committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant's accessibility needs due to disability. Accommodation requests are available to candidates taking part in all aspects of the selection process for IPEX jobs. To request an accommodation, please contact HR at
#IPXCA