Job Description

About Us

We are DIAN Motors Inc., a Canadian & US distributor for bicycles, electric motorcycles, and marine powersports. We are currently expanding our team to better serve our community. We are passionate about cycling and committed to delivering world-class experiences across road, gravel, and mountain biking. We believe in innovation, performance, and partnerships that drive sustainable growth in the cycling industry. As we expand, we are looking for a specialist who combines deep bicycle industry expertise with strong commercial acumen to strengthen our dealer and key account network, refine our sales strategies, and optimize pricing structures.

Role Overview

We are seeking an experienced

Bicycle Specialist

with proven expertise in

sales strategies, pricing models, dealer management, and key account development

. The ideal candidate will have a strong understanding of the cycling market--spanning road, gravel, and mountain bikes--and the ability to balance technical product knowledge with commercial and relationship-driven skills.

This role requires a strategic thinker who can manage major accounts, build strong dealer partnerships, execute competitive pricing strategies, and help shape go-to-market approaches that fuel business growth.

Key Responsibilities

Sales Strategy Development

Design and execute sales strategies tailored to different bicycle categories (road, gravel, MTB) to drive revenue and market share.

Pricing & Revenue Optimization

Create and manage pricing structures, discounts, and promotional frameworks that maximize profitability while remaining competitive.

Key Account Management

Develop and maintain strong relationships with key accounts (major dealers, distributors, and retail partners), ensuring long-term growth and partnership alignment.

Dealer & Partner Management

Build, nurture, and expand strong relationships with the broader dealer network to strengthen our market presence.

Market & Competitor Analysis

Monitor industry trends, competitor pricing, and customer demand to inform data-driven business decisions.

Training & Enablement

Support key accounts and dealer networks with product knowledge, sales tools, and training to enhance their ability to represent our brand effectively.

Cross-Functional Collaboration

Work closely with marketing, product, and operations teams to align strategies and ensure seamless execution.

Qualifications

Proven experience in the bicycle industry (minimum 3-5 years), ideally in

sales, pricing, key account, or dealer management

. Strong knowledge of road, gravel, and mountain bikes--including market trends and customer segments. Demonstrated ability to design and implement sales strategies and pricing frameworks. Experience managing

key accounts

as well as growing dealer/distributor networks. Excellent negotiation, communication, and relationship management skills. Data-driven mindset with strong analytical and financial acumen. Passion for cycling and an active interest in the industry.

Why Join Us

Opportunity to shape the sales, pricing, and account strategy for a growing, innovative brand. Collaborative, cycling-passionate team environment. Competitive salary and performance-based incentives. Career development opportunities in a rapidly expanding industry.
Job Type: Full-time

Pay: $43,506.51-$108,761.98 per year

Benefits:

Dental care Extended health care On-site parking
Language:

English (preferred)
Work Location: In person