Job Description

About Us:

Lavanett is a leading provider of commercial laundry equipment and supplies. We are dedicated to offering top-quality products and exceptional service to our clients. As we look to expand our reach into new markets we are seeking a dynamic Marketing Specialist to drive traffic to our website, build our customer base, and enhance our brand awareness.

Position Overview:

We are looking for an innovative and results-driven Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that target unexplored markets, generate leads, and build brand recognition. This role requires a blend of creativity, strategic thinking, and hands-on experience in digital marketing.

Key Responsibilities:

Develop and implement targeted marketing campaigns to drive traffic to our website and increase brand awareness in new markets. Identify and research potential customer segments in new industries. Create and manage engaging content for various platforms including social media, email newsletters, and the company blog. Optimize digital marketing efforts through SEO, SEM, and analytics tools to enhance lead generation and conversion rates. Collaborate with the sales team to ensure marketing strategies align with sales objectives and contribute to business growth. Analyze campaign performance and provide actionable insights to improve marketing effectiveness. Manage and track marketing budgets to ensure efficient use of resources.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). Proven experience in digital marketing, with a track record of driving traffic and generating leads. Strong knowledge of SEO, SEM, content marketing, and social media platforms. Experience in targeting and penetrating niche markets is a plus. Excellent communication skills, both written and verbal. Ability to analyze data and derive actionable insights. Creative and strategic thinker with strong problem-solving skills.

Preferred Skills:

Experience with marketing automation tools (e.g., HubSpot, Mailchimp). Familiarity with Google Analytics and other analytics tools. Previous experience in the commercial equipment or supply industry is a plus.

Why Join Us?

Opportunity to make a significant impact on our business growth. Collaborative and supportive work environment. Professional development and career advancement opportunities. Group insurance and on-site gym.

How to Apply:

Please send your resume and a cover letter detailing your relevant experience and why you're a great fit for this role to jlaxson@lavanett.ca.

Lavanett is an equal opportunity employer and welcomes candidates from all backgrounds to apply.

Job Type: Full-time

Pay: $60,000.00-$70,000.00 per year

Benefits:

Dental care Extended health care Paid time off
Schedule:

Monday to Friday
Ability to commute/relocate:

Saint-Laurent, QC: reliably commute or plan to relocate before starting work (required)
Education:

Bachelor's Degree (preferred)
Experience:

Marketing: 1 year (preferred)
Language:

English (preferred) French (preferred)
Work Location: In person