Job Description

Role Summary

The Influencer Marketing Specialists supports the Influencer Campaign Manager by handling influencer discovery, outreach, pre-vetting, and database maintenance -- specifically within the B2B space. This role is built for someone who understands how to source and engage B2B influencers (industry experts, creators on LinkedIn, YouTube, Twitter/X, podcasts, etc.) and can help execute campaigns with precision, professionalism, and speed.

Key Responsibilities

B2B Influencer Outreach & Communication Send initial outreach messages and follow-up emails to B2B influencers across relevant platforms (LinkedIn, Twitter/X, YouTube, newsletters, podcasts) Track outreach status, responses, and negotiations in shared tools Coordinate call scheduling or hand-off to senior team members for rate negotiation

Influencer Discovery & Vetting

Research and identify B2B influencers based on campaign briefs and target audience Pre-screen profiles for relevance, engagement, thought leadership, and brand fit Maintain a well-organized and up-to-date influencer database or CRM

Documentation & Tracking

Input and update influencer data: email, platform links, niche, audience, rate cards, etc. Ensure influencers are tagged, categorized, and searchable by key filters (industry, audience size, platform) Keep campaign documents and trackers current in tools like Google Sheets and Favikon

Deliverables

Up-to-date outreach tracker with statuses, dates, and notes Pre-vetted influencer lists tailored to campaign briefs Maintained and searchable influencer database Organized campaign tracking sheets with aligned outreach documentation

Owned Outcomes

Efficient B2B Outreach - Influencers are sourced, messaged, and tracked consistently and professionally Clean System of Record - Databases and campaign docs are accurate, current, and easy to use Qualified Influencer Pools - Campaign Managers receive on-brief, relevant, and vetted B2B influencer lists * Organized Campaign Support - No influencer follow-ups or records fall through the cracks