Soneil Spark is a fast-growing EV charging solutions company focused on delivering reliable, scalable, and affordable charging infrastructure for commercial and enterprise customers. As part of the Soneil Group of Companies, we support the full EV ecosystem with AC and DC charging solutions spanning residential, commercial, fleet, and industrial applications.
Our mission is to accelerate the transition to clean mobility by making EV charging smarter, simpler, and more accessible across North America.
The Opportunity
Soneil Spark is launching a new commercial AC charging product line and is seeking an experienced B2B Account Executive to lead its market expansion across Canada and the United States.
This is a high-impact, ownership-driven role suited for a sales professional who has successfully sold technical, hardware-based, or infrastructure solutions into commercial markets. The successful candidate will own the full sales cycle, build strategic customer relationships, and directly influence go-to-market strategy as the business scales.
This position is office-based at Soneil Spark's Brampton, Ontario headquarters and requires close collaboration with cross-functional teams, as well as travel to customer sites, industry events, and trade shows.
Key Responsibilities
Own and grow a defined commercial sales territory across Canada and the United States
Build and manage a robust pipeline for commercial AC EV charging solutions
Drive the full sales cycle from prospecting and solution design through contract execution and expansion
Engage senior decision-makers, engineers, and technical stakeholders using a consultative, value-based approach
Present and demonstrate Soneil Spark's commercial charging products and upgrade packages
Collaborate closely with operations, marketing, and technical teams to ensure seamless customer onboarding and delivery
Represent Soneil Spark at industry events, trade shows, and conferences
Provide market intelligence on customer needs, competitor activity, and industry trends
Contribute customer feedback to product development and sales strategy
What Success Looks Like in the First 90 Days
Build an initial qualified pipeline of commercial opportunities
Close early adopter customers for the new AC commercial product line
Help establish repeatable sales processes and contribute to the commercial sales playbook
Qualifications
Required
Five or more years of B2B sales experience selling technical, hardware-based, or infrastructure solutions
Demonstrated success managing complex sales cycles (six months or longer)
Experience selling to commercial customers such as property developers, fleet operators, dealerships, or energy or electrical firms
Strong consultative selling, negotiation, and presentation skills
Highly organized with experience using CRM systems
Ability and willingness to travel within Canada and the United States
Self-motivated, execution-focused, and comfortable working in a fast-paced environment
Preferred
Experience in EV charging, clean energy, electrical systems, or power infrastructure
Experience managing enterprise or strategic accounts
Prior experience in a high-growth or start-up environment
Compensation and Benefits
Competitive base salary with uncapped commission and realistic six-figure on-target earnings for high performers
Performance-based bonuses
Comprehensive benefits package
Career growth opportunities as the business scales
Office-based work environment that emphasizes collaboration and accountability
Free EV charging for employees with electric vehicles
Weekly catered team lunches
Why Join Soneil Spark
Play a key role in launching and scaling a new commercial EV charging product line
Directly influence revenue growth, customer relationships, and market strategy
Work in one of the fastest-growing sectors in clean energy
Join a mission-driven organization making a measurable impact on sustainable transportation
Who This Role Is For
This role is ideal for a sales professional who thrives in an in-office, team-oriented environment, enjoys building new markets, selling complex solutions, and taking full ownership of results. This is not an entry-level sales position.
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