Job Description

We are seeking a visionary and collaborative leader to join our team as Assistant Vice President (AVP), Enterprise Digital Experience Enablement, a pivotal role in Manulife's multi-year transformation to unify and modernize its digital ecosystem across Canada, the U.S., Asia, and Global Wealth & Asset Management. This AVP will drive the enterprise-wide content and experience platform strategy, focusing on integrating Adobe Experience Manager (AEM) Cloud and Enterprise Digital Asset Management (DAM) to deliver consistent, scalable, and personalized digital experiences. The role involves strategizing, procuring, adopting, and governing these platforms, while ensuring alignment with our global design system, content operations, and AI-powered optimization capabilities.
As a foundational leader, the AVP will guide the end-to-end transformation, from implementing and configuring AEM Cloud and DAM to driving business outcomes through effective governance and GenAI-led automation for authoring, tagging, and content delivery. Working in a "two-in-a-box" model with a complementary Global Technology leader, the AVP will co-lead the enterprise digital experience platform, ensuring successful business and technical execution of our CMS and DAM strategy, including implementation, governance, and optimization. The AVP will act as a central partner to Global Digital Marketing and Segment Marketing teams, ensuring local business needs are met while aligning with global standards, capabilities, and infrastructure.
Position Responsibilities:
Platform Strategy & Enablement

• Lead strategy of a global instance AEM Cloud CMS and enterprise DAM platform that supports multilingual, multi-brand, and market-specific content needs
• Guide procurement, setup, configuration, permissions, provisioning, and monitoring of AEM Cloud and DAM environments
• Partner with Technology to leverage and govern cloud-native platform capabilities - including AI-powered authoring, automated tagging, performance monitoring, headless content delivery, and scalable workflows - to drive authoring efficiency, content reuse, and time-to-market improvements
• Partner with Technology to define and implement interoperability standards and integration patterns to support common enterprise capabilities - such as search (e.g. Coveo), IP detection, consent management (e.g. OneTrust), and universal cookie frameworks - ensuring secure, compliant, and consistent digital experiences across all markets and segments

Experience Delivery & Optimization

• Partner with Global Digital Marking to ensure the CMS and DAM platforms are embedded in the experience delivery process--from co-authoring with GenAI to templated design extensions and SEO optimization
• Partner with the Global Design System team to ensure platform components, templates, and tools drive brand consistency, authoring efficiency, and accessibility compliance
• Partner with Global Digital Marking to define platform best practices in SEO, IA, content structure, DAM usage, tagging, and automated performance testing

Enterprise Integration

• Partner with Global Digital Marketing and Technology to integrate AEM Cloud and DAM into the broader Adobe Experience Cloud stack (AA, AJO, Creative Cloud), as well as common enterprise capabilities
• Ensure seamless data flows across systems to enable analytics, personalization, experimentation, and consent management

Business Value & Benefits Realization

• Collaborate with Global Marketing Strategy, FP&A, Global Digital Marketing and Segment Marketing & Technology teams to define, quantify, and track the expected and realized business benefits of platform adoption - including cost saving and operational efficiencies

Governance, Operations & Reporting

• Partner with Global Digital Marketing, Brand and Segment teams to establish a global governance model for platform and DAM use, including access controls, prioritization frameworks, usage policies, funding models, and decision rights
• Define and deliver global KPIs, common reporting dashboards (e.g., traffic, operational health, usage), and performance insights that inform continuous improvement

Change Leadership & Adoption

• Build and lead a cross-functional team comprising internal staff, global partners, system integrators, and CMS/DAM experts
• Champion platform adoption through structured change management, training, communication, and onboarding programs
• Define a roadmap for increasing platform maturity, including identification of repeatable tasks, reusable assets, and shared services across markets

Migration Leadership

• Lead the planning, sequencing, and execution of the enterprise-wide site migration strategy, enabling teams to redesign and rebuild experiences on AEM Cloud with minimal disruption
• Drive measurable outcomes by maximizing reuse, minimizing technical debt, and ensuring platform sophistication is fully leveraged--across both headful and headless delivery models

AI & Automation

• Identify, integrate, and govern use of GenAI agents to streamline co-authoring, tagging, metadata enrichment, and other automation opportunities
• Continuously assess AI opportunities to reduce manual effort, accelerate time to market, and improve content performance

Required Qualifications:

• 10+ years in digital platform leadership, including enterprise CMS/DAM implementation and cloud migrations
• Deep expertise in AEM Cloud, headful and headless architecture, and experience platform modernization
• Bachelor's degree in Digital Marketing, Computer Science, or related discipline; MBA or master's degree preferred
• [Licenses if required]

Preferred Qualifications:

• Proven success managing large-scale platform transformations in global, matrixed organizations
• Experience driving adoption of complex platforms through structured change management, training, and business enablement.
• Strong understanding of digital experience, design systems, content governance, content architecture, tagging, SEO, and accessibility (WCAG)
• Familiarity with Adobe Experience Cloud (AEM, Assets, Analytics, AJO) and integration of compliance, personalization, and search tools (e.g., Coveo, OneTrust).
• Exceptional collaboration, influence, and communication skills--able to drive alignment and action across diverse stakeholders and geographies

When you join our team:

• We'll empower you to learn and grow the career you want.

• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we'll support you in shaping the future you want to see.

#LI-Hybrid
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .
Referenced Salary Location Toronto, Ontario
Working Arrangement Hybrid
Salary range is expected to be between $126,600.00 CAD - $235,300.00 CAD
If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Skills Required