Job Description

Specialist, Database Marketing & AutomationsGo Auto is looking for an eager, ready-to-learn individual to grow their digital marketing career to fill a database marketing and automations role.Collaborating directly with our Manager, DBM & Automations \xe2\x80\x93 as well as the rest of our industry-leading team that have some of the most engaging and challenging minds in the business that will push you to be the best you can be, all while having fun doing it. You will be hands-on, driving results and given all the tools to expand your digital skillset while helping the team find the best audiences, grow that audience, and influence consumers in a positive way throughout their car buying journey.Even as Western Canada\xe2\x80\x99s largest automotive retailer, we need more help. We need someone like you. Someone who wants to grow and can be responsible for multiple projects, expansion and opportunity within an award-winning business that\xe2\x80\x99s been recognized among Canada\'s Best Managed Companies.Your Responsibilities:

• Continually learning, expanding, maintaining an even designing and creating automated customer journeys.

• Automating current manual tasks to improve efficiency.

• Assist in maintaining and updating customer databases, ensuring data accuracy, quality, and compliance with relevant regulations.

• Support the segmentation of customer data for targeted marketing campaigns.

• Assist in the execution of database marketing campaigns, including email, SMS, Push, In-App, direct mail, and digital advertising.

• Help monitor and analyze campaign performance and deliverability and providing insights for optimization and future initiatives.

• Collaborate with cross-functional teams to support database marketing efforts.

• Stay current with industry trends, technologies, and best practices in database marketing.

What You Bring:

• Bachelor\'s degree in Marketing, Business, or a related field.

• 1+ years of experience in database marketing, CRM, or a related field (including internships).

• Familiarity with marketing automation platforms, data analytics tools, and CRM systems.

• Strong analytical, problem-solving, and decision-making abilities.

• Excellent attention to detail and organizational skills.

• Strong written and verbal communication skills.

The Perks:

• Extra Vacation: 3 weeks, then an additional week after 5 and 10 years with Go Auto

• Health Benefits: Health care and dental (80% - 100%), plus a health spending account

• Employee Investment Program: It guarantees you at least a 10% return every year

• Employee Savings: An employee purchase program for all Go Auto vehicles and between 15-30% savings on car insurance

• Growth Opportunities: Upward mobility through Go Auto\xe2\x80\x99s many business operations

• In-House Lunch Program: Food made by in-house red seal chefs, delivered to you daily (Edmonton ONLY)

We\xe2\x80\x99re excited to meet you! Come show us what you can do.About Go AutoGo Auto is one of largest automotive retail groups in Canada, with 66 dealerships spanning 28 new-vehicle brands. Go Auto dealerships are now located in Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, and the Northwest Territories. We have been recognized by Deloitte and named a gold member of Canada\xe2\x80\x99s Best Managed Companies for \xe2\x80\x9cinnovative, world-class business practices\xe2\x80\x9d that demonstrate \xe2\x80\x9cexceptional, sustained business performance through clear strategy, investment in current and future capability, and a steadfast commitment to hiring and retaining the best talent.\xe2\x80\x9dThis is an in-office job, based in Edmonton, Alberta.

Go Auto