Job Description

Summary Salary: Competitive Team: Marketing Location: Canada - Toronto Office
About us:
Dyson is a global technology enterprise. We're growing fast and our ambition is huge - more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we've been recognized as one of the top employers to work for. In recent years, we've expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About the role:
Bringing brand new technology to life - and to the world - requires inventive marketing. Clarity of message. Vast reach. And engagement in more innovative ways. Working closely with our engineers, our marketers develop powerful claims through scientific research. And from traditional channels to cutting-edge events, retail experiences, social media and PR, we seize every chance to tell the Dyson story.

• Work collaboratively across internal marketing & sales teams, external digital agencies, and retailer & platform partners to support retail digital media campaigns across paid search, paid social, influencer, email, programmatic display + video and new opportunities.
• Build marketing strategies with Dyson's Canadian retailers including Amazon, Best Buy, Canadian Tire, Costco, Shoppers Drug Mart, and more.
• Develop effective strategies to reach the right audience through retailer digital media channels and employ new ways of advertising within the purchase journey.
• Build effective working relationships with stakeholders to ensure alignment on strategic digital plans.
• Monitor digital performance across all phases of the funnel and KPI's to ensure we continually achieve and exceed target, while maintaining a positive return on our investment.
• Collaborate with media agency to produce meaningful post campaign analysis and improve the value of our digital advertising through relentless testing, targeting and refining plans.
• Facilitate good project management, enabling effective and efficient campaigns through clear communication, time-management, and strategic thinking.
• Become a brand and product expert. Become an extension of our category experts, while applying that knowledge to our retailer marketing strategies.
• Become a subject matter expert for ecommerce marketing across your accounts - understanding the ins-and-outs of search considerations, onsite ad offerings and requirements, offsite marketing opportunities, and targeting & reporting capabilities.
• Continue to learn and push retailers on the latest marketing tactics / strategies - with a focus on driving improved partnership and Dyson growth.
• Partner with greater Americas market leadership to share learnings and implement a multi-market approach.
• Manage digital media budgets and allocate funding across the full funnel to ensure strategic objectives are met.

About you:

• Bachelor's degree in marketing, advertising, business administration, or a related field.
• 2+ years of experience working in marketing or a related field.
• Previous experience working with/for media agency a plus.
• eCommerce experience, marketing products and services online for a consumer brand.
• Ability to use digital media expertise to inform strategic recommendations in a timely manner.
• Strong analytical skills with experience working with a Web analytics reporting tool.
• Ability to analyze data and translate results to inform decisions.
• Attention to detail and accuracy in reporting and budgeting.
• Must have excellent project management skills. Ability to coordinate both internal and external resources in a cross-functional organization.
• Assist in projects from concept through implementation. Experience analyzing post-campaign results.
• Must be adaptable to a fast paced and changing department. Have the robustness to recover from unexpected outcomes.
• Strong communication skills: ability to present information clearly and concisely across various levels within the organization.
• Entrepreneurial spirit: must be able to deal with ambiguity and willing to take calculated risks, as needed.
• Confident decision maker with the ability to make strategic decisions in a timely fashion.
• Enjoys complex problems, fast-paced work environment, latitude on how to approach problems, and lots of responsibility.
• Excellent problem solving, critical thinking, and communication skills.
• Self-motivated, objective, enthusiastic, inquisitive, committed, and adaptable.
• Proficient knowledge in Microsoft Excel and PowerPoint.

Benefits:
At Dyson, how we reward you is linked to our high-performance culture. But it's about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you're in and the moments that matter.
Financial benefits:

• Dyson Matching RSP contributions
• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
• Short-Term and Long-Term Disability
• Employee Referral Program
• Generous Dyson Product Discounts

Lifestyle benefits:

• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
• Generous Maternity Leave Program
• Employee Assistance Program

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.
Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at ustalentacquisition@dyson.com
Posted: 09 July 2025