Job Description

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Overview
PepsiCo is one of the world's leading food and beverage companies, with over $90 billion in Net Revenue and a global portfolio of diverse and beloved brands. We have a complementary food and beverage portfolio that includes 20+ brands that each generated more than $1 billion in annual retail sales. PepsiCo's products are sold in more than 200 countries and territories around the world.
PepsiCo's strength is its people. We are over 250,000 game changers, mountain movers, and history makers, scattered around the world, and are united by a shared set of values and goals. We believe that acting ethically and responsibly is not only the right thing to do but also the right thing to do for our business. At PepsiCo, we aim to win sustainably in the marketplace and accelerate our top-line growth, while keeping our commitment to do good for the planet and our communities. We call this Winning with Purpose. For more information on PepsiCo and the opportunities it holds, visit www.pepsico.com.
We are poppi
We are so much more than a soda brand. We're a passionate group dedicated to shaking up the soda scene for good - putting the fun back into functional with our delicious, better-for-you soda line.
What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities
The Assoc Manager of Marketing - Canada presents the exciting opportunity to scale poppi in Canada. This role is responsible for maintaining the poppi DNA - leveraging a best-in-class global playbook, adapting marketing for local relevance and ensuring integrity across the globe. You will partner closely with poppi HQ on integrated 360 marketing campaigns, innovation, social media, influencers & events, retail programs, college activations, media and brand partnerships. Additionally, you will partner and inspire a team of high performing internal PepsiCo members and external agency partners. Success will be measured by the ability to grow brand awareness, scale trial and deepen community engagement to hit poppi Canada's key performance targets.
You will be tasked to:

• Lead the Canadian Marketing AOP in partnership with poppi HQ and PepsiCo - build and execute yearly marketing plans to hit business growth targets
• Build the innovation roadmap and manage the product portfolio for Canada
• Inspire and motivate a high-performing team of internal PepsiCo members and external agency partners
• Drive strategy, budget and execution of 360 marketing initiatives, ensuring brand governance across all consumer touchpoints including web, paid media, product, packaging, retail, events, etc.
• Move at the speed of culture - inspire best-in-class content, creator and community-building strategies
• Establish a deep knowledge and understanding of competitive landscape, customer segments and Canadian marketplace to iterate strategy for maximal results
• Procure and analyze consumer and innovations insights to translate them into meaningful action
• Work cross-functionally between various teams, drive projects forward, and effectively allocate resources
• Lead brand health reporting - track, analyze, and report the effectiveness of marketing initiatives, translate findings into actionable strategies and recommendations for improvement.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field preferred; equivalent experience accepted.
• Minimum of 4 years of experience, ideally in CPG
• Experience at a social, digital and creative-first brand. At least (4) years experience managing influencer, social media and/or events.
• Technology proficient with the Microsoft Office suite, G Suite, and Zoom. Capable of quickly and on your own to learn and adapt to new technologies.
• Ability to accommodate a flexible schedule, occasionally working evenings and weekends for special assignments.
• Ability to earn the company and teammates' trust through maintaining confidentiality, particularly when handling sensitive information/situations and executing duties/responsibilities consistently.
• A self-starter who is hands-on and efficient - has a boot-strapped mindset and can get things done with a lean but mighty team.
• Focused on driving business results, especially within an entrepreneurial and fast-paced environment.
• Always acting with integrity through a "what's right and best" mindset.
• Great attention to detail, focused on doing it right vs. getting it done.
• Excel at collaborating and can work independently or as part of a team with individuals and groups of every background.
• Your results-driven mindset enables you to interpret complex data and develop and communicate value-add solutions.
• Best in class leadership, in being a mentor or coach for others. Guide them through always being better and not settling and being radically focused on key areas.
• Comfortable speaking in front of large groups in person or virtually. Ability to create and facilitate training.
• Passionate, collaborative, and energetic leader with a growth mindset.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. Prior to the next step in the recruiting process, we welcome all applicants to inform us confidentially if you may require special accommodations in order to participate fully in our recruitment experience.
Why work at PepsiCo
At PepsiCo, you're invited to be a part of a global team of innovators who make, move, and sell these products--which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone's welcome. Here, you can dare to be yourself. No matter who you are or where you're from, you can influence the people around you and the world at large. By showing up, you'll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Skills Required