About Us
Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different.
When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.
Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
ROLE OVERVIEW: GLOBAL ASSOCIATE DIRECTOR, STRATEGY
As an Associate Director of Strategy you are responsible for the development of strategic recommendations that solve client challenges. You will work across key accounts & clients (depending on the Brief ask/rating & the skillset need) and should strive to produce outstanding communications strategies, as recognized through awards, client satisfaction scores and tangible examples of innovation.
You will help to strategise, produce and make sense of the key cultural, consumer and market intelligence required to design the best possible holistic communications plan to deliver on that task.
You have a passion for people, brands and ideas and an insatiable curiosity for culture in every sense. You believe that brands can & should have meaning in the world, and are driven by the desire to understand the changing world and people's subsequent shifting motivations and behaviors.
You are responsible for creating the strategic recommendations for your key clients & fostering best-in-class work with local Initiative offices in local markets. You are also responsible for engaging with the client in an advisory capacity in conjunction with the wider strategy & client advice, insights and specialist (e.g digital) teams. It is not your responsibility to manage the client relationship & you will - by Brief - work closely with the Client Lead to deliver brilliant strategic thinking for the client team. In your capacity as Associate Director you should be leading strategic workshops and inspiration sessions both internally and externally, as well as supporting sessions with other specialist focus (e.g digital).
Creative thinking and sound presentation skills are critical in delivering success in this role.
You should produce work that drives re-appraisal of communications and what media can do in the world, and your work should be seen as one of the key levers working to drive the agency forward.
You are a champion of the Initiative Infinity planning process and have the flexibility to employ and adapt the Initiative toolset to tackle a broad range of client needs. In doing so you will work closely with the research function to consider all consumer, category and culture trends, helping the wider Team to think about new ways to connect to people in culture & working real-time alongside the Analytics, Communications Design and Client teams to deliver better, smarter and more innovative work. Your work is consistently held to your own high design and detail standards - consistently recognisable by colleagues and clients as world-class Initiative strategic product.
You will also take an active role in global pitch projects, applying your analytical thinking, strategic craft and creativity to new business opportunities alongside day-to-day client work.
ROLE AND RESPONSIBILITIES:
Client
MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.