Job Description

Staff - Non UnionJob Category M&P - AAPSJob Profile AAPS Salaried - Information Services, Level DJob Title Associate Director, Brand CommunicationsDepartment Leadership | Brand and MarketingCompensation Range $8,785.08 - $13,703.08 CAD MonthlyThe Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.Posting End Date June 18, 2024Note: Applications will be accepted until 11:59 PM on the Posting End Date.Job End DateThis position is expected to be filled by promotion/reassignment and is included here to inform you of its vacancy at the University.At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. SummaryThe Associate Director, Brand Communications plays a critical role in the leadership and oversight of the UBC brand internationally, nationally and locally. The position provides overall account direction for on-brand, strategic initiatives and provides oversight for enterprise-wide marketing communications initiatives. Working with the Senior Director, Brand & Marketing, the position will optimize brand communications to ensure the image and reputation of the University are enhanced at every opportunity. To bring the inspiring story that is known on the inside to the outside - the Associate Director is a champion and voice for the UBC brand.Organizational StatusReports to the Senior Director, Brand & Marketing under the oversight of the AVP, Communications. Works closely with a management team including Design/Creative Services; Digital Communications and Marketing. Provides overall account direction and is day to day liaison with Agency of Record partner, and all internal and external clients, consultants and vendors.Work Performed- Collaborates with internal partners and external agency partners to articulate and bring to life UBC s brand promise and positioning;- Ensures brand experience and storytelling across multiple channels is connected and relevant;- Develops and implements a variety of brand communications projects including advertising, print and online publications, events, and digital media, as well as internal tools and resources to strengthen and enhance the UBC brand internally, across BC, nationally and internationally;- Provides oversight and account direction for projects and initiatives that support Communications strategic plan, including drafting creative briefs, project workbacks, and Take To Market Plans;- Contributes to the development and implementation of annual marketing communications plan for the Brand and Marketing team;- Ensures measurement of brand communications strategies and tactics to determine success or opportunity for improvement.- Works closely with enterprise-wide communications and marketing professionals in all main academic and administrative units, providing strategic marketing communications advice and branding recommendations for units;- Develops and implements a brand management system working with internal partners and external vendors, ensuring a consistent brand identity;- Updates and manages web content for Brand Guidelines (brand.ubc.ca)- Elevates internal campus communicators through the development of central resources, and chairing regular meetings and sub-committees, as well as professional development opportunities and special collaborative projects that strategically support the UBC brand.- Builds brand education and inspiration programs for enterprise-wide communicators;- Represents the UBC brand and engages our core audiences on major digital and social media platforms including monitoring, listening, responding, engaging and providing monthly analysis and engagement metrics. Oversees the development of a digital media content calendar;- Provides expertise and industry best practice in the areas of brand management, marketing, marketing communications, digital engagement, and social media;- Reviews and manages agency partners and suppliers of record;- Manage a brand communications budget;- Represents the Senior Director, Brand & Marketing as required.Consequence of Error/JudgementMust be able to work independently and exercise extensive judgement and decision making in managing proactive and reactive brand and communication needs and issues. Every action and decision could have a significant impact on the brand equity and reputation of the University. Poorly designed programs can result in weak results and inefficient spending.Supervision ReceivedWorks with autonomy under guidelines established by the Senior Director, Brand & Marketing and the AVP, Communications.Supervision GivenManages direct team and indirectly influences up to 350 enterprise-wide communicators. Responsible for selecting and supervising the most appropriate contractors and suppliers for specific communications projects and may also manage co-op and/or work study student placements.Minimum Qualifications- Willingness to respect diverse perspectives, including perspectives in conflict with one\xe2\x80\x99s own
- Demonstrates a commitment to enhancing one\xe2\x80\x99s own awareness, knowledge, and skills related to equity, diversity, and inclusionPreferred QualificationsUndergraduate degree in a relevant discipline.University degree, Masters preferred, in marketing, business, digital communications or related field.A minimum of 8 years of experience or the equivalent combination of education and experience.- A minimum of eight years of experience in brand and marketing communications positions in large and complex organizations, including five years operating at a strategic and managerial level, or an equivalent combination of education and experience;- Proven track record of achieving results relative to stated objectives;- Strong literacy in all aspects of digital and social media;- Agency experience an asset. Communications and Marketing:
Proven experience developing brand and marketing communications strategies, as well as related project briefs, Take to Market Plans and all matter of executional tactics. Passion and track record for brand strategy and bringing a brand to life - internally and externally. An innovator when it comes to digital media and the use of social media to educate, engage and inspire.Strategic Thinking:
Ability to see the big picture opportunities and challenges, as well as the ability to manage down to the finest detail. The ability to balance creative thought and innovation with consultation and project oversight. An individual that looks outside the category for inspiration but can translate insight into the academic environment.Collaborative Leader:
Ability to work effectively and collaboratively within a team environment. Exceptional service orientation and interpersonal skills, including an advanced ability to facilitate and negotiate in a decentralized, complex environment.Change Management Skills:
Thrives in times of organizational change and can mobilize teams and resources to ensure goals are met. Leads through influence and engenders trust from wide variety of people. Brings strong organizational and project management skills with a sense of humour and organizational flexibility.Personal Attributes:
Lives our team values by being a good listener and collaborator, consistently striving for excellence, being a creative problem solver and storyteller. An innovative thought leader who is entrepreneurial and resourceful, authentic and transparent. A person who can build up a team and has a wellspring of energy to make it happen.Brand Alignment:
Embraces and embodies UBC brand attributes of bold, open, adventurous, embraces a global perspective and fun.

University of British Columbia