Job Description

The Associate Director on the Analysis & Insights team is responsible for developing and managing the delivery team to ensure consistency and repeated best practices, innovation and data-informed decision-making. This role will be focused on leading a project team to ensure that analytics is delivering significant value to the client organization. In addition, the Associate Director will be responsible for mentoring and managing a team of consultants, ensuring they deliver top-quality work against established analytics best practices while at the same time, providing them an avenue of growth for their own skill expansion. The Associate Director will also be expected to provide feedback and new ideas for Cardinal Path's owned processes, both internally and for continued expansion of our client-facing products and offerings.
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Client DeliveryEducate client stakeholders on best practices and proper use of digital data and analytics to help them make informed decisions Communicate complex digital data insights to the client to support decision making Provide strategic perspectives and develop necessary frameworks for key areas (marketing effectiveness, attribution, governance, testing & optimization, personalization) for guidance and to promote organizational objectives Direct the evaluation and selection of digital analytics technologies based on established criteria to satisfy client business needs Direct the development of test methodologies based on analytics requirements Proactively manage and foster client relationships by acting as a strategic advisor to the client; develop a keen understanding of the client's business and marketing objectives to help promote and achieve their strategic data-focused objectives, not only for currently-existing projects Conduct regular client communication, expectation-setting, and management, as well as providing strategic future-forward direction Proactively identify potential issues and provide solutions to correct any scope/budget deviations

People ManagementMentor all levels of consultants in the Analysis & Insights team, by creating professional development plans to help them grow in their data strategy abilities and to better understand how our Analysis & Insights offerings fit into the big picture for our clients Develop client-facing management skills for all levels of consultants in the Analysis & Insights team, to help them hone their client communication abilities - from through delivery of their work, up through discussions of scopes and expectation-management

Process & Practice DevelopmentWork with the Analysis & Insights team to develop and apply data strategy thought leadership in ways that will deliver on our clients' business goals in innovative ways Develop ways to improve and streamline Cardinal Path's processes to not only deliver a superior service to our clients, but also to improve our efficiency and profitability

Business Development & Account StrategyIdentify and cultivate new business opportunities across Cardinal Path's various offerings (analysis & insights, digital marketing, data science) with existing and new clients, by promoting ideas that align with client's business, consumer, and brand objectives Conduct and actively use strategic client planning to identify growth opportunities Participate in client pitches and provide scope, technical and subject matter expertise Assist in developing and delivering proposals and statements of work, ensuring scope is clearly defined and costs match what is outlined in the project plan

Thought Leadership & Knowledge SharingAuthor blog posts Host webinars and Lunch and Learns (internal) Speak at conferences, contribute to white papers and case studies Conduct training (both internal and external)

Minimum Qualifications5+ years working in the field of digital analytics and digital marketing - working in a client results service organization (advertising agency or management consultancy) is preferred 5+ years on-the-job experience with web analytics tools such as Google Analytics and Adobe Analytics, and experience in advanced web analysis methodologies, such as the following: Deep clickstream analysis Experimentation and testing Personalization Competitive analysis Social analytics Mobile analytics Surveys Other digital measurement technologies 3+ years in an analytics management position, preferably focused on analytics support for online businesses Experience in creating a culture of data-informed decision-making throughout an organization Proven collaboration ability; can effectively working across multiple stakeholder groups, cross-functional groups, departments and leadership teams both within the organization and outside of the organization Strong knowledge of data collection processes from the technical side (i.e. tag management) Ability to translate requirements into analytics strategies, integrate various data sources, and apply database marketing techniques (including targeting, segmentation and modeling) Ability to stay aware and ahead of emerging technologies, industry, and regulatory changes - with a proven track record of prioritizing and implementing such changes within the organization Experience in creating strategic measurement plans and technical documentation - full end-to-end support in implementation of analytics tools Experience in creating and presenting analysis with insights to stakeholders/clients, utilizing advanced storytelling skills Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents Expert Excel skills (pivot tables, conditional formatting, advanced formulas) Digital analytics tool certifications (Adobe Analytics, Google Analytics, SAS, SPSS, R, Tableau, etc.) preferred Bachelor's degree, advanced degree preferred

ExpectationsCuriosity, creativity, initiative, insight, resourcefulness, and an entrepreneurial spirit Excellent communication skills and the ability to interact with all levels of end users and technical resources Passion for digital marketing, with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and brand marketing principles Excellent verbal, written and data visualization communication skills with experience creating clear, concise and professional documents Ability to quickly master new disciplines, concepts, and technologies, with the continual desire to learn There is an expectation that travel will be a requirement of this position - we do not expect travel to make up more than 30% of the time commitment

The annual salary range for this position is $130,000-145,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
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Location:
Toronto
Brand:
Cardinal Path
Time Type:
Full time
Contract Type:
Permanent