Job Description

Overview
Job Title: Assistant, Retail Marketing & Publicity
Department(s): Publicity
Reports to: Publicity Manager
Status: Regular Full Time
Location: 22 Adelaide Street West, Toronto (hybrid model)
Assists sales, marketing and publicity with routine event focused tasks cross functionally and oversees backend office functions including event administration, mailings. Creates and executes publicity campaigns for authors.
Responsibilities
Primary Responsibilities:
Administrative Event Support (All departments)

• Maintain publicity events grid
• Update weekly events listings for social channels & website
• Liaise with sales to input event stock orders
• Liaise with publicity and sales to input event postmortem numbers
• Liaise with sales with author tour information
• Create and send out monthly external events newsletter
• Create and send out seasonal author tour newsletters to event partners

Retail Marketing Support

• Assist with Outreach to Indigo, our largest retailer
• Supports CIBA presentations
• Assists with Indigo Product Knowledge tour coordination
• Aid with marketing event coordination and set-up ex. Fan Expo, WOTS, OLA
• Aid with author coordination for marketing events
• Management of weekly Indie Connect Newsletter

Manages Advanced Reading Editions

• Tracks and distributes ARCs across sales, marketing and publicity
• Strategizes and manages costing

Marketing & Publicity Internship Management

• Interview & hire M&P internship candidates with publicity assistant
• Manage marketing & publicity intern and coordination of tasks & workload

Title Publicity

• Operate as primary point-of-contact for all author communication
• Create press materials, including:

• Press releases
• Pitch letters
• Interview topics/questions
• Pitch and secure media for books/authors, including:

• Reviews in major publications
• Interviews in regional and national print and broadcast outlets
• Original pieces in major publications
• Negotiate excerpts in major publications
• Inclusion on holiday/must-read/themed lists
• Offers authors as experts for trending media stories
• Plan and manage author tours, including:

• Pitching events with booksellers and event series across the country
• Planning and executing multi-city tours for authors
• Budgets and books, all travel and accommodation
• Preparing detailed schedules for authors
• Escorts authors to major media & event outings
• Develop and maintain relationships with:

• Media, booksellers, literary festivals, agents

Secondary Responsibilities:

• Find new media and event opportunities
• Look for media opportunities for authors between books

Qualifications
Experience:

• Internship in publishing industry

Knowledge, Skills, Strengths:

• High degree of written and verbal communication skills
• Able to multi-task, determine priorities, and remain cool under pressure
• Excellent organizational abilities

Education/Formal Training:

• Book publishing courses or certificate an asset
• Drivers License an asset

About HarperCollins Canada and Harlequin
Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins's global publishing program, Harlequin titles are published in 17 countries and 16 languages.
Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O'Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe
HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills,
knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance.
We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process.
We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.