Job Description

Job ID

2295

Work Type

Hybrid

Business unit

People Culture Brand and Communications

Pay grade

J - OTH

Apply before

14 December 2025

Number of openings

1

Posting type

Internal & External

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID).


Life at ATB is about more than work. In fact, we're consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members:

Impact in action:

No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities.

Thrive together:

We want you--the unique, authentic you--to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs.

Ready for tomorrow:

We want to enable your success through interesting and challenging work, performance enablement, and learning and development.


About the Role

The

Assistant Manager, Marketing and Communications

is a key implementer, who under the leadership of the Director, is fiercely accountable for supporting on projects and initiatives within integrated Marketing and Communications plans to support achievement of business goals of Everyday Financial Services.


As part of the Everyday Squad team within Culture, Communications and Marketing, you play a critical role in driving business results by connecting prospects/clients with audience-centric solutions and expertise that can help them achieve their financial goals.


Accountabilities

Integrates and delivers strategic squad work:

Contributes to marketing communications plans and activities in support of business growth and strengthening client experience Uses data, client and competitive insights to provide marketing expertise around how and which solutions we leverage to start, deepen and grow relationships Assists in and is responsible for activating all components of a marketing communications plan, including creative briefing & approval, channel confirmation, offer approval/fulfillment, internal communications updates, ongoing client/market research and the tracking of key measures (KPIs) to determine success.

Delivers results:

Supports (and may lead) the development, implementation and evaluation of marketing communications plans. Develop and design together within the squad framework strategic marketing and communications plans to ensure client-centric assets are delivered and deadlines are achieved. Monitors results relative to plans and the overall marketing strategy, highlighting key learnings and optimizing as needed. Assists the marketing team to help identify opportunities and to understand the effectiveness of activities through listening, analysis and reporting. Works within an approved budget and timeline; while delivering on objectives and effectively managing expenditures.

Creates value for clients and stakeholders:

Partners with our business stakeholders, providing expertise on marketing-related activities, as well as audience targeting, key messaging, and optimizing all marketing channels. Relationship oriented: proactively builds and maintains relationships with key stakeholders/ partners. Activates cross-organizational stakeholders to successfully implement programs. Growth mindset, proactively seeks and brings forward improvements and new ideas. This role works closely with other members of the Squad in an agile scrum structure.
Knowledge, Skills and Experience
Undergraduate degree or certificate in Business, Marketing or a related field. Minimum 3-5 years relevant marketing experience (Performance-based marketing experience preferred). Solid foundational understanding of marketing tactics and how to successfully leverage them (from campaign planning/execution to optimizing marketing mix to measuring success). Experience working across media/communication platforms (traditional, digital, social and direct). Ability to uncover insights (customer/stakeholder, brand, category, environment). Client-centric focused, experienced using customer personas, journey maps and research to understand how we can minimize pain points to better meet client needs. Excellent verbal and written communication skills. Strong listening skills. Strong project management, team building and collaboration skills. Ability to multi-task in high-paced environment and meet deadlines consistently. Demonstrated commitment to ongoing marketing learning that positively fuels marketing plans and outcomes Working knowledge of Jira and/or agile methodologies is an asset. Financial Services Marketing experience is an asset.

Don't meet all the requirements on the list?

A resume only goes so far in expressing who you are and the unique perspectives you bring. If you believe your skills and experience align with the role--but you might not check all the boxes--we want to hear from you. We encourage candidates from all work backgrounds, equity-seeking communities and experience levels to apply. If you're seeking a career where your drive, perspective and growth are celebrated, we want to hear from you.


We're dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed--their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business.

What happens next?

If you are shortlisted, you'll hear from us after the posting closes. Check out our How We Hire page to learn more about our hiring process. If you need any accommodations throughout this process, please let us know at talentteam@atb.com

Stay in touch

We're excited that you're interested in a career with ATB. Follow us on LinkedIn, Facebook and Instagram to learn more about what our team is up to.