Job Description

Overview

Company: Harlequin Enterprises ULC
Department: Customer Development Marketing, Direct-to-Consumer
Reporting To: Senior Manager, Customer Development
Status: Regular Full Time
Location: 22 Adelaide Street West, Toronto (hybrid model - twice per week in office)

We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and is able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, people of colour, members of the LGBTQIA2S+ community, and persons with disabilities.
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Job Summary:

We are looking for someone to develop, plan and execute Direct Marketing Customer Retention and Inshipment promotions to meet Direct Marketing Continuity Book Club financial objectives. Act as liaison for Customer Service department.

Responsibilities

This role includes but is not limited to the following tasks/duties:
Planning & Development:

• Develops and recommends Customer Retention and Inshipment plans to ensure offers and marketing materials meet stated objectives and maximize profit.
• Develops creative briefs upon manager's approval and assigns them to copywriters.

Execution:

• Manages the execution of Customer Retention and Inshipment programs to ensure objectives, deadlines and budget are met, and to maximize customer response.
• Communicates promotion plans to all internal stakeholders involved in supporting effective execution.
• Coordinates the production of promotional pieces by establishing deadlines, obtaining copy approvals and approving purchase orders. Evaluates and proofreads marketing materials at each stage of production to ensure campaign objectives and criteria are met.
• Forecasts, tracks and orders marketing materials and premiums required for promotions.
• Coordinates the development of covers for DTC-only Inshipment products.
• Manages the execution of the dunning program to ensure the program is running efficiently.
• Assist Manager as liaison for Customer Service department, including reviewing monthly CS metrics, attending quarterly call monitoring sessions, assisting with an CS queries and organizing annual CS Appreciation Day.

Analysis:

• Monitors and evaluates results of Customer Retention and Inshipment programs to determine the success of each program in meeting financial objectives.
• Develops presentations based on results and presents them in a clear and concise manor.
• Reviews and analyzes actual versus forecasted ad & promo expenditures.

Qualifications

• Post-secondary diploma/degree in Business/Marketing
• 2 to 5 years of relevant marketing experience is preferred

Competencies / Skills:

Competencies and skills required to perform this job include:

• Communication (verbal and written)
• Planning, organizational skills
• Analytical thinking, problem solving skills
• Creativity/innovation
• Staff management
• Ability to pay close attention to detail
• Proficiency with Microsoft Office applications (Word, Excel, Powerpoint, Outlook) and Adobe Acrobat
• In addition, this position requires the ability to manage execution, a drive for results, building trust/teamwork/collaboration, and an ability to read/analyze budgets and P&L's.

What's in It For You?

• The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books
• Summer Hours from late May to early September
• Hybrid work, flexible start/stop times
• Paid time off days and vacation allotment, starting at three weeks (prorated based on start date)
• Flexible benefit plans to fit your needs and pension matching
• Various virtual social activities to keep you connected - we love trivia!
• Virtual author events and access to discounted books
• Working with passionate people!

About HarperCollins Canada and Harlequin
Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins's global publishing program, Harlequin titles are published in 17 countries and 16 languages.

Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O'Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.

HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance. We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.