Job Description

Overview

Join the Revolution in Rapid Hydration with Electrolit Canada!

Energize your career with Electrolit Canada, a trailblazer in the premium hydration beverage industry. We're not just creating products; we're pioneering a new era of rapid hydration. As a dynamic force in the CPG sector, we're swiftly emerging as a key player in the sports drink category, thanks to our innovative formulations and pharmaceutical-grade processes.

At Electrolit, we stand at the forefront of the Instant Hydration movement, setting new standards for performance in sports, fitness, and athletics. Our products are meticulously crafted to deliver instant recovery, giving athletes and enthusiasts alike the competitive edge they need. Whether you're pushing boundaries on the field or seeking a rapid revitalization after a night out, Electrolit is your go-to solution.

Our foundation is built on a commitment to excellence and continuous innovation. We live and breathe our values of Humility, Honesty, Respect, Responsibility, and Drive, ensuring every member of our team embodies these principles in everything they do.

Ready to be part of a company that's redefining the future of hydration? Explore our current opportunities and join us in revolutionizing the way the world hydrates!

Position Summary

The Area Sales Manager (ASM) plays a crucial role in developing new business relationships and enhancing current partnerships within the assigned sales territory. This position demands a thorough understanding of the sales process, emphasizing lead generation, relationship-building, and earning business. The ASM will utilize strong negotiation skills and effectively present our products to attract new leads and nurture connections. Additionally, this role involves delivering impactful presentations and representing the company at networking events and trade shows, striking a balance between professionalism and approachability. The ASM also leads, trains, and oversees Sales & Merchandising representatives, Distributors and 3rd party sales brokers, ensuring a cohesive and effective team.

Principal Duties

Partner with local distributors and wholesalers to promote and sell our brand portfolio to retailers Join Sales & Merchandising reps on ride-alongs to support selling, merchandising, training, relationship management, and regularly assess their performance Ensure prime in-store merchandising space, complete SKU availability, strategic POS placements, and increased distribution points Maintain all equipment, racks, signage, and POS materials updated, clean, and visually displayed in an appealing manner Build and maintain strong, positive relationship with retail store owners, managers, and their staff Focus on establishing new accounts within your assigned territory, oversee existing accounts, and keep in regular communication with primary contacts Drive sales growth in the territory in line with targets set by the Commercial Director Engage regularly with distribution partners and sales brokers to ensure alignment on KPIs Assist in coordinating sales efforts across different territories and provide support to other sales representatives Participate in evening and weekend promotions and special events as needed Utilize CRM software to track and monitor account activity, optimize routing, follow up, and leverage analytics for informed business decisions and sales strategies Create optimal routing for store visits on a weekly basis, minimizing travel time while maximizing sales reach and efficiency Analyze store visit reports from the CRM to identify areas for improvement and replicate successful efforts and strategies Conduct regular Sales Team calls with your Sales & Merchandising representatives to establish a clear action plan for store visits and merchandising implementation, address out-of-stock issues, confirm inventory plans, provide updates on promotional execution and adjustments, and enhance overall coordination for in-store operations and sales growth Champion the Electrolit brand by embodying the Electrolit K2 mission Perform other duties as assigned

Knowledge, Skills and Abilities

Exceptional communication, interpersonal, problem-solving, and presentation skills Strong ability to balance persuasion with professionalism Proficient in selling, negotiation, and effective communication Strong organizational, prioritization, and time management skills Ability to create and deliver presentations that meet audience needs Excellent relationship management skills and receptiveness to feedback Strong leadership skills and abilities to guide and motivate distribution partners

Qualifications

Sales experience in the beverage industry, preferably non-alcoholic Direct Selling experience in the beverage industry Supervisor or managerial experience is a plus! High school diploma or CAEC equivalent; bachelor's degree in Sales, Marketing, or a related field preferred Proficient in computer usage, with a working knowledge of MS Office Experience with sales management software and CRM tools Highly motivated and target-driven Ability and willingness to travel up to 90% within the assigned territory

Other Requirements

Travel for customer visits, company events, or long-distance travel within the assigned territory Legally authorized to work in the Canada Reliable transportation Valid driver license and active auto insurance policy

Physical Requirements

Ability to sit for extended period of times while driving to locations Ability to stand, walk, occasionally lift, and carry objects (up to 40 ponds)
The above statements reflect the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

CAB Canada Limited, Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by provincial law, all offers of employment might be subject of passing pre-employment testing.

Job Type: Full-time

Pay: $50,000.00-$80,000.00 per year

Benefits:

Company car Dental care Paid time off Vision care
Schedule:

8 hour shift Day shift Monday to Friday Weekends as needed
Work Location: On the road