Job Description

Advocacy & Influence Manager - CeraVe
Hello, we're L'Oreal.
We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading-this might be the opportunity you've been searching for.
A Day in the Life
As the Advocacy & Influence Manager, you'll lead the planning, development, and execution of brand engagement strategies for CeraVe in Canada. Reporting to the Marketing Director, you'll collaborate with internal teams and external partners to increase brand exposure, strengthen brand equity, and drive advocacy among influencers, consumers, and healthcare professionals.
Here's what your day-to-day might look like:
Advocacy, Influence & PR

• Champion the CeraVe A&I strategy with agency partners, from brief development to execution.

• Implement the brand's advocacy tone of voice in Canada, selecting the right partners, negotiating contracts, and managing briefs.

• Collaborate with global and North American teams to activate key brand moments.

• Support PR efforts by assisting the agency with documentation, assets, and initiatives to secure visibility among Canadian media stakeholders.

• Lead product-led influencer initiatives, integrating them into 360 campaigns.

• Contribute to the development of the brand cause initiative in collaboration with medical teams.

Events & Community Management

• Plan and execute CeraVe events across Canada (4 tentpole moments annually).

• Manage online community engagement, ensuring a 100% response rate for reviews and comments.

Budget Management

• Track and manage the A&I budget, ensuring strategic allocation and reconciliation.

We Are Looking For
You'll thrive in this role if you have:

• Collaboration Skills: Ability to work with cross-functional teams (digital, commercial, marketing, medical) and external agencies.

• Trend Awareness: Strong appetite for online trends (trend hacking, content tone of voice, etc.).

• Operational Excellence: Ability to multitask, prioritize, and adapt to changing plans.

• Skincare Sensitivity: Deep understanding of how to communicate CeraVe's DNA across touchpoints.

• Relationship Building: Strong desire to build connections and long-lasting relationships.

Additionally, you'll need:

• A Bachelor's degree.

• Fluency in both French and English.

What's In It For You

• Competitive health/dental insurance and participation in the Registered Retirement Savings Plan (RRSP) from your first day!

• Defined benefit and defined contribution pension plan.

• Access to a 24/7 telemedicine service (Maple).

• Hybrid work model (minimum 3 days/week in the office).

• Summer hours Friday schedules.

• Subsidized cafeteria, free coffee, soups, and tea.

• Access to numerous virtual learning platforms.

• Phenomenal vacation policy.

• Paid year-end holiday week.

• $500 wellness account per year.

• Exclusive employee discounts of up to 50%.

• Free BIXI membership and STM discounts.

• Reimbursement of professional licenses.

• And much more!

Who We Are
Join us at L'Oreal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming, fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and better place for everyone and our planet.
We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
We are proud to be an equal opportunity employer.