Advisor, Pr & Influencer Marketing

Toronto, ON, Canada

Job Description


WHO WE ARE

Sid Lee is a borderless creative agency applying storytelling, design and technology to build customer experiences that matter. Their multi-disciplinary team of 700 professionals works as one, out of offices in Montreal, Toronto, New York, Paris, London, LA and Seattle. Working side by side with progressive clients, they deploy their creative capabilities in several disciplines, ranging from design to interactive and experiential communication to advertising and architecture. Practicing agile creative and production development, as well as radical collaboration both internally and with their clients, they create work that matters, allowing their clients to outperform their competitors and earn the trust and loyalty of their customers.

ROLE

Sid Lee is seeking an Advisor, PR & Influencer Marketing who will report to the Account Director, Public Relations. In this role, you will lead the development, integration, and implementation of PR strategies for a diverse roster of clients. We are seeking someone with good experience in B2C PR, Social Media Management and Influencer Marketing.

RESPONSIBILITIES

  • Manage and update media database
  • Monitor and share client and industry coverage
  • Maintain and establish new relationships with press and influencers
  • Support in event conception and management
  • Consistent pitching and outreach
  • Support the development of marketing communication plans
  • Support the development and execution of media relations strategies, seeking high-level placements in the media that result in authentic storytelling
  • Manage media inquiries and interview requests
  • Research and create content for press releases, byline articles, social calendars and keynote presentations
  • Maintain a strong understanding of industry trends affecting clients and make appropriate communication strategy recommendations
  • Prepare and share project reporting, analyzing performance and providing actionable recommendations to clients
  • Work closely and lead relationships with external agencies, platforms, and partners
REQUIREMENTS
  • Bachelor\'s degree in a related discipline (public relations, journalism, communications).
  • 3+ years of previous agency experience
  • Proven track record designing and executing successful public relations campaigns
  • Exceptional writing and editing skills
  • Well versed with Social Media (Instagram, TikTok, Facebook, LinkedIn, Twitter etc) and influencer ecosystem
  • Extremely strong organizational, time-management and project management skills
  • Adabtability to work with evolving client priorities and budgets in order to drive measurable success
  • Ability to think strategically and creatively
Proud to be an equal opportunity employer, Sid Lee is committed to creating a diverse work environment. All qualified applicants are considered without regard to citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, genetics, disability, age or veteran status.
We encourage women, Indigenous people, persons with disabilities and members of visible minorities to apply.

#LI-Hybrid

Sid Lee

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Job Detail

  • Job Id
    JD2222963
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned