Job Description

Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management.



Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.


We're seeking a driven and enthusiastic AdOps Specialist to join our growing team in Winnipeg! Whether you're just starting your career in digital advertising or have years of experience, we encourage you to apply. We value passion, a willingness to learn, and a commitment to excellence. We're passionate about innovation and guided by core values of trust (built through responsible and honest actions), customer success (taken personally), active learning (learn fast, act faster), and ultra-efficiency (making complex things simple). This role offers a fantastic opportunity to contribute to the success of automotive advertising campaigns across a variety of exciting channels, including:


• Direct Partners
• Custom Integrations
• Social Advertising
• Display and Programmatic
• SEM and Contextual Advertising
• Video Advertising, Connected TV (CTV), OTT
• Retargeting


Responsibilities:


• Campaign Management & Execution:
• + Launch, monitor, and optimize digital advertising campaigns across multiple platforms.
+ Ensure campaigns are delivered on time, within budget, and meet performance targets.
+ Conduct thorough QA checks to minimize errors and maximize campaign effectiveness.
• Customer Support:
• + Provide timely and accurate support to internal and external clients on campaign-related issues.
+ Troubleshoot technical challenges and resolve discrepancies.
+ Build and maintain strong relationships with clients and agency partners.
• Campaign Optimization:
• + Analyze campaign performance data to identify areas for improvement.
+ Implement data-driven optimizations to enhance campaign ROI.
+ Utilize expertise in audience segmentation strategies.
• Reporting & Analysis:
• + Develop and maintain comprehensive campaign performance reports.
+ Analyze key metrics to track progress and identify trends.
+ Utilize data visualization tools to present findings clearly and concisely.
• System Management:
• + Work effectively within complex advertising platforms and internal systems.
+ Stay up-to-date on the latest industry trends and technologies.
+ Leverage AI tools to automate tasks, improve efficiency, and gain deeper insights.

Qualifications:


• A strong desire to learn and grow in the field of digital advertising operations OR proven experience in digital advertising operations.
• A passion for digital media and a willingness to learn about various advertising channels OR experience working with a variety of digital advertising channels (omni-channel).
• A basic understanding of data analysis and reporting (experience with tools like Google Analytics, BI Tools, or Excel is a plus!) OR proficiency in data analysis and reporting tools (e.g., Google Analytics, BI Tools, Excel).
• Familiarity with campaign management platforms (experience with Google Ads, Facebook Ads Manager, or Microsoft Ads is a bonus!) OR experience with campaign management platforms (e.g., Google Ads, Facebook Ads Manager, Microsoft Ads).


What We Are Looking For:


• Strong analytical and problem-solving skills.
• Excellent attention to detail and a commitment to accuracy.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• A passion for learning and staying current with the latest digital advertising trends.
• Interest in the automotive industry.
• Curiosity about programmatic advertising platforms.
• Enthusiasm for learning about AI/ML applications in digital advertising.
• Any familiarity with SQL or other data query languages.


The compensation range for this position is between $60,000 and $73,000 with an annual target bonus.


Lotlinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.



Lotlinx is not currently able to offer sponsorship for employment visa status.



Lotlinx is headquartered in Peterborough, NH and has locations in Holmdel NJ, Manitoba, Ontario and British Columbia, Canada in addition to a large team spanning from the US to Canada.



Our success relies heavily on our customers but also our dedicated talent that continuously moves our platform forward. We value our employees, their abilities and seek to foster an open, cooperative, dynamic environment where the team and company alike can thrive.