Job Description

Description

Position at GroupM Nexus

Account Coordinator, Paid Social

Position Overview:

The Account Coordinator - Paid Social is responsible for managing and executing paid social media campaigns via multiple social channels. In this role you will be responsible for helping grow multiple brands through paid execution, monitoring performance, making campaign optimizations, and reporting on results. You will be an integral part of the paid social process, working with multiple teams, both internally and externally. You will be a team player, who is highly organized, pays attention to detail, and thrives in a fast-paced environment.

Key Responsibilities:

• Manage paid social marketing campaigns (Facebook ads manager, Instagram, Snapchat, Pinterest, Twitter, LinkedIn, and TikTok)
• Manage and execute strategic social marketing plans that meet client\'s goals
• Demonstrate how to pull and organize campaign data effectively
• Understand strategic differences between campaigns and set-up
• Monitor, track, evaluate and optimize campaign performance to maximize client investment
• Assist with the billing process through financial inputting and reconciliation
• Maintain positive relationships, expectations and communications with the assistance of internal resources
• Build on an existing level of social marketing expertise and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in social marketing, digital marketing as well as consumer behavior and recommend improvements to accounts

• Bachelor\'s degree or relevant college certificate
• Experience using social advertising platforms an asset (Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn, and TikTok)
• Experience building, monitoring, and optimizing full funnel paid social campaigns an asset
• Facebook blueprint certification an asset
• High level of attention to detail and the ability to handle and prioritize multiple accounts
• Ability to interact in a professional manner and deal with interagency teams, creative agencies, and vendors face-to-face
• Ability to work within a team
• Attention to detail in managing multiple complex activities for accounts
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Experience with analytical tools
• Technical and analytical mindset

GroupM