3501: North America Social Senior Analyst (social Media & Pr Senior Analyst)

Toronto, ON, Canada

Job Description


Together, we\xe2\x80\x99re building something new, something brilliant, something bold with a client relationship marketing practice at Accenture\xe2\x80\x94and we want you to join us. What others call account-based marketing, we call client relationship marketing at Accenture. Day in and day out, we\xe2\x80\x99re in the business of building and broadening relationships with our clients to expand our perception, relevance, brand love, and most of all, help our clients create value.
This role will focus on developing best in class advertising and social media campaigns that leverage innovation and creativity. Operate as part of a seamless, global collective of advertising and social media experts. While a North America-focused role, you\xe2\x80\x99ll work closely with social experts globally\xe2\x80\x94as well as teams such as Advertising, Digital and Data & Analytics\xe2\x80\x94to partner on initiatives, share content and learnings, and facilitate other collaborative efforts that drive us all forward. You will collaborate with marketing stakeholders while being the \xe2\x80\x9cexpert in the room,\xe2\x80\x9d proposing effective ways to use social media to support our marketing team\xe2\x80\x99s priorities. You approach social with a strategic, not just tactical mindset - but also know that a great strategy needs excellent execution to succeed. Partner with internal teams and agency resources to strategically develop messages and creative for our key audiences in the most appropriate channels, meeting the objectives of the brief. You will help with day-to-day social channel management, assist in content creation and recommendations, and help perform listening, metrics and engagement. You have a knack for content, from crafting copy to recognizing good design, and understand that social media means listening, engaging, analyzing and optimizing\xe2\x80\x94not just publishing.

Typical Activities

  • Develop and maintain best-in-class social presence for Accenture North America initiatives and priorities
  • Develop clear messages, build a unique and consistent social media presence, and ensure consistent execution across multiple social media channels
  • Understand social media data and metrics and can make data actionable and a critical component to inform our efforts
  • Oversee social channels and their content on a daily basis, including listening, engagement and publishing
  • Develop social content campaigns with marketing partners, from ideation to execution, with an emphasis on both core content and execution
  • Stay up to speed on best-in-class opportunities and stand-out creative ideas to in-form our strategy and planning
  • Actively integrate with social colleagues and extended teammates to collaborate and share learnings, insights and ideas to deliver best-in-class social recommendations to help guide social and marketing opportunities
  • Help evolve and enhance Accenture North America employee advocacy on social



Basic Qualifications:



  • Minimum of 2 years of marketing & communications experience, with a substantial part spent focused on social media.
  • English is required for this position as this role will be aligned to multi-national teams where English is the common language across our North America Market. Due to the significant high volume of interactions with these English-speaking multi-national teams, which is inherent to this position, it is not possible to reorganize the company\'s activities to avoid this requirement.
Preferred Qualifications:
  • Bachelor\xe2\x80\x99s degree
  • Knowledge of and passion for social media with the ability to execute and implement multi-faceted campaigns
  • Strong understanding of both social strategy and execution for campaigns, events and real-time activations
  • Strong stakeholder communication skills
  • Fluent in English
  • Live and work in North America
  • Experience with Sprinklr is a plus
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian

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Job Detail

  • Job Id
    JD2162934
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned